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PrettyLittleThing is a popular online fashion retailer known for its trendy and affordable clothing options for young women. With a wide range of styles and sizes, the brand has quickly gained a loyal following and expanded its presence globally.

Victoria's Secret is a well-known American retailer of lingerie and women's clothing, offering a wide range of products for women of all sizes and styles. Founded in 1977, the company has grown to become one of the largest lingerie retailers in the world, with a strong presence in markets across North America, Europe, and Asia. With a focus on quality, style, and innovation, Victoria's Secret continues to be a popular choice for women seeking fashionable and comfortable undergarments.

Hunyuan Yalian Wanjia E-commerce Co., Ltd. is an international cross-border trade e-commerce enterprise specializing in the "Internet +" model. It was established in Hunyuan County, Datong City. The company integrates supply chain data integration, foreign trade platform development, freight forwarding, cross-border e-commerce talent training, best-selling product design and incubation, and conducts in-depth exploration of the entire cross-border e-commerce industry chain. On the occasion of Datong's establishment of an international dry port bonded area, a comprehensive demonstration area for cross-border e-commerce, and the opening of a transit station for China-Europe freight trains, with the advantages of logistics and warehousing, combined with government policy support and the company's development needs, "Hunyuan" was established in Hunyuan County, Datong. Yuanyalian Wanjia E-commerce Co., Ltd.", according to market orientation, functional responsibilities, core modules and other steps to gradually introduce the company`s resources into Datong, and establish a comprehensive e-commerce service with more market competitiveness and cross-border e-commerce business incubation capabilities company.
At the same time, in order to promote the structural transformation during the rural revitalization period and effectively drive the unemployed rural college students to find employment nearby, get rich and increase their income, in October 2020, an e-commerce sales company was established in Xiaosi Village by renting houses. The company is the only cross-border e-commerce company in Hunyuan County. It is also the first rural cross-border e-commerce platform in the province. At present, the Bank of Communications has allocated a special fund of 4 million yuan for the new cross-border e-commerce park. The project covers an area of 2,600 square meters and has a total construction area of 1,900 square meters. Square meters, including the office area of the two-story frame structure of the e-commerce park. It not only increases the value of idle land in the village, but also provides 300 jobs for unemployed returning universities, which not only retains talents, but also promotes income growth. It is also a strategic plan for the introduction of local college students and retention of high-end talents such as college students. It will also greatly promote the development of e-commerce in Hunyuan County, enable cross-border sales of local agricultural products, and accelerate the development of the logistics industry.
The company takes foreign trade B2C e-commerce operations as its core business, focusing on network marketing, brand building and supply chain management. The operating platforms include Amazon, eBay, LAZADA, Wish, Shopee, AliExpress, etc.; multiple language markets including the United States, the United Kingdom, France, Germany, Canada, Mexico and more than 20 major countries around the world.
Since its establishment, it has been committed to its own network by virtue of its comprehensive operational capabilities in online transactions, platform construction, procurement management, online retail, online marketing, planning and execution, talent training management, information system support, and B2B, B2C, C2C, O2O, etc. The modernization of brand operation and trading platform management has created its own high-quality brand on the third-party platform.

The company has faced challenges in recent years, including issues with warehouse operations and competition from other online retailers.